Alex Home

About the strip > The 80s

1987

Alex is a satirical daily comic strip set mostly in the financial world. Its eponymous (anti-) hero is a cynical, materialistic, status-obsessed banker. The strip (and he) casts a cynical eye over news stories, politics and corporate life, combining social commentary with an ongoing narrative about the characters’ personal lives; their marriages and affairs, their children and their business setbacks. The strip also documents technological innovations as they happen.

Alex started life in 1987 in the London Daily News: a Robert Maxwell-funded newspaper that was designed to be a rival to the London Evening Standard.

Charles Peattie had been writing the “Dick” cartoon in the (now defunct) Melody Maker with Mark Warren since the mid 1980s. Hearing of the impending launch of the Daily News they pitched various cartoon ideas to the features editor Nigel Horne. One was an ‘ensemble’ strip about four young people sharing a house: an idealistic political one, a wannabe famous one, a yuppie and a central everyman-ish character. Oddly the yuppie turned out to have all the best lines and so Charles and Mark ditched the other characters and went with him as their protagonist. They called him ‘Alec’ (as in ‘Smart Alec’).

But with the launch of the Daily News being constantly delayed, Mark was offered a copywriting job in an advertising agency and took it. So Charles began looking for another collaborator.

He was introduced to Russell Taylor at the Christmas party of Design and Art Direction (another now defunct publication) where they both worked. Charles and Mark produced “Ad Nauseam” - a monthly cartoon parodying contemporary adverts - and Russell was a freelance journalist. After a few plastic cups of cheap wine too many, Russell pitched his writing services to Charles. Charles, faced with the choice of having to drop the strip otherwise, cautiously accepted. He thought "Alec" might last a year or eighteen months.

The day before the paper’s launch they discovered that there was already a comic strip character called “Alec” so they changed his name to “Alex”. This first strip (and the only one in which he was called “Alec”) ran in the dummy edition of the London Daily News on February 23rd 1987.

There were things that the strip got wrong. The figure quoted for Alex’s salary was ludicrously low. Charles and Russell, being humbly-paid arty types, simply had no idea what bankers earned.

When real life City types started contacting them to buy the original artwork they expressed puzzlement. If Alex was so successful, how come he was so badly paid? Or was this meant to be a joke in itself?

17 Feb 87

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And this was the first joke that Russell wrote which he felt grasped the character of Alex. 

04 Mar 87

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The first real character to emerge, apart from Alex himself, was a tramp. He proved quite popular as a foil to Alex, but didn’t last long. Readers still ask after him. 

05 Mar 87

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This was one of the initial strips that Charles had shown Russell when they first talked about collaborating and the one that persuaded Russell that this character was genuinely original and funny.

13 Mar 87

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Charles and Russell did their best to write jokes about City matters, despite knowing next to nothing about the subject.

16 Mar 87

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The other regular characters in the strip started to join Alex in those first few months. Penny began life as Alex’s lodger, but seemed so sweet and likeable that it was inconceivable that she wouldn't end up becoming his girlfriend and later his wife.

04 Jun 87

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Alex’s colleague Clive, who started as a “voice off”, became a fully-formed mirror image of Alex, equally self-obsessed, but manifesting as shyness and neurosis, (and probably emerging from Charles and Russell’s own subconscious anxieties).

09 Jun 87

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On June 11th Charles and Russell’s mettle was tested in a General Election and they naively did something they’ve never dared do since: attempt to predict the result. They would have looked utter fools had Labour won and they both had sleepless nights that Thursday. Luckily the election was pretty much a foregone conclusion and, as Alex predicted, returned Margaret Thatcher to Downing Street.

12 Jun 87

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By now the cartoonists had acquired a few City contacts, who would put them right about who Alex really was, what he did all day, where he would have gone to school, where he ate out, what kind of car he’d be driving, even details about his family background (“No, no, no… I’ll tell you what his parents are like…”). Some of these readers (clients? customers? targets of satire?) would become regular ‘moles’. A few of them are still lunching with the creators to this day.

One of these contacts showed the creators his prize possession and an item which emblematised the Yuppie breed: a mobile phone (actually no one had yet settled on a name for these new gadgets - they were sometimes referred to as “portable phones” or “roamaphones”). Charles and Russell, despite being unable to aspire to owning one of those brick-sized status symbols, nevertheless used their imaginations to figure out interesting uses they could be put to.

20 Jun 87

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Clive’s girlfriend Bridget was another “voice off” for quite a long time, but seemed to hit a nerve with certain people. One lady actually phoned in more than once to quiz the creators about where they got their ideas from. She was paranoid that they were being being fed stories about her by her boyfriends’ best mate. 

13 Jul 87

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Back in the real world the Evening Standard had not taken lightly to having its cosy monopoly on the London evening paper market broken. A bitter circulation war had ensued with rival delivery vans blocking each other’s distribution areas. In a brilliant, if ruthless spoiler campaign the Standard had re-launched the old ‘London Evening News’ (a title it had absorbed and closed down in 1980) on the same day that the London Daily News appeared. This sowed deliberate confusion in the minds of London commuters, who found that instead of one evening newspaper on the newsstands there were suddenly three of them. They’d seen the ads for the new newspaper but no one knew which of these two similarly named new arrivals it was - the ‘London Evening News’ or the ‘London Daily News’? This was the age when people had to pay for evening newspapers and a savage price-cutting war ensued. Within a couple of months the Daily News was selling for 10p and the Evening News for 5p, which caused Londoners to conclude that both newspapers must be crap.  The Standard sat serenely aloof.
 
Alex was perceived to be one of the few successful features of the Daily News and Charles and Russell were asked to produce an extra strip for Saturdays. Charles had the bright idea of not asking to be paid for this extra cartoon, but instead requesting to be given an official letter saying that if the Daily News went bust then the rights to Alex would revert to its authors. The paper’s editor, Magnus Linklater, assured them that the paper would never go bust. Charles said “All right. So you won’t mind putting it in writing then.” Magnus did. The London Daily News folded six weeks later. It had lasted five months. The Standard, which had briefly had to become a quite good paper, relapsed into being rubbish again, safe in its predator-free eco-zone. 

The last Alex joke that ran in the LDN was an unusually risqué one. Perhaps it was too much for Bob Maxwell and was what caused him to pull the plug on the paper?

24 Jul 87

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Rumours of the impending closure of the LDN had begun to circulate the day before it actually folded and there was a frenzy among the journalists trying to find themselves new jobs. Alex proved to be a popular feature, despite his short tenure, and his authors received offers from the Standard, the Daily Telegraph and Today
 
Unfortunately for Charles and Russell,  the paper that everyone advised them to move to - The Independent - didn’t seem interested in them. It was not much older than Alex himself at the time, having launched the previous September, but had already had sucked in a generation of young, clever, fresh-out-of-Oxbridge readers and had a non-partisan political stance. Naturally as contrarians, Charles and Russell respected the paper’s seeming indifference to them. After a lot of phone calls, various rebuffs and offers of more money from other papers (which the people at The Independent thought were a transparent bluff) a deal was finally agreed for Alex to appear six times a week on the Business and Finance page of the Independent under the editorship of Sarah (now Baroness) Hogg.

 After a summer break, a scary short period of writer’s block and then a rush of last minute inspiration, Alex started over in The Independent in September 1987. It kicked off with the sort of standard Alex jokes that were expected by their new employers, such as this one on mobile phones. 

09 Sep 87

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And another which covered the newly-popular sport of "paintballing".

24 Sep 87

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The “whites of their socks” punchline apparently became a frequently-used catch phrase for players of the game and is possibly the moment in the history of the strip when the creators’ roles and credentials as satirists became most questionable. For some months the strip had come to rely on the denizens of the City giving them ideas, such as examples of bad behaviour for them to write cartoons about. Now the strip was giving ideas back to the City boys of ways for them to behave obnoxiously.  
 
Behind the scenes the creators were running dangerously low on ideas. They’d used up most of their standard ‘showing off ‘ scenarios for jokes.  They were running out of mobile phone jokes. The era of yuppie triumphalism seemed set to continue forever, but there didn’t seem much more to say about it.
 
Fortunately the global economy stepped in and saved the cartoonists by precipitating a huge market crash in October of 1987. It was a scary couple of days because Russell was on holiday and Charles had to come up with an appropriate response to on Black Monday October 19th. (Charles got his revenge 20 years later when he was on a 24 hour flight to Australia the day that Lehmans went bust ).

All at once there was a deluge of new material about sackings, non-existent bonuses and bank failures to be plucked from the trees. Yuppies went through an existential crisis and bankers became a new hate figure in society (as they would be again 20 years later).

20 Oct 87

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Alex’s role model was his boss Rupert - a patrician figure from the Old School Tie days of the City of London. 

26 Nov 87

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The fall out from the Crash continued to be felt and there was not much festive cheer in the City that Christmas.

16 Dec 87

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In autumn 1987 the first Alex book was published by Heinemann. A small print run, which sold out by Christmas. 

Vince the Moneybroker was another popular character who emerged at this time. The creators had no idea what moneybrokers did except wear white socks, drink pints of port and talk in Cockney rhyming slang but this sufficed for joke purposes. 

23 Dec 87

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1988

 A new year began but things were still bleak for the City.

16 Feb 88

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The creators moved into a small office in what used to be called by estate agents ‘North Soho’ (i.e.: north ‘of’ Soho) but near enough to the watering holes where media folk hung out at the time.

As an escape from the gloom of Alex’s professional world Charles and Russell decided to start focusing more on their characters’ lives, starting with Alex’s engagement and marriage to Penny. 

30 Mar 88

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Police detectives raided Alex's office and arrested his boss Rupert on fraud charges.

28 Apr 88

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Oliver Stone’s Wall Street, released the previous year, was now out on video (if you remember what videos were). Michael Douglas as Gordon Gekko was a role model for the City.  

16 May 88

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The Innovations catalogue (which fell out of all Sunday newspapers at the time) provided a seemingly limitless supply of pointless must-have Yuppie gadgets. Alex of course had them all. 

29 Jun 88

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It was the era of HIV and ‘safe sex’.

01 Jul 88

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The world was beginning to go digital with the arrival of satellite TV. This showed up a weird anomaly.  The satellite dish attached to the side of one’s house, which would soon become deeply naff, was for a short time considered to be a status symbol. 

22 Jul 88

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Did we mention that we did quite a few gadget jokes in those days?

11 Oct 88

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Alex was clearly not very busy at work because Penny quickly fell pregnant. 

10 Nov 88

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1989

As Eastern bloc Communism went into a decline and The Cold War petered out, threats to the environment moved in to take the place of nuclear obliteration as a focus for global calamity fears.

15 Mar 89

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The “empathy bulge” was a must-have accessory for expectant caring, sharing couples.

13 May 89

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Meanwhile in an attraction of opposites, Clive embarked on an ill-judged affair with Ruth, a high-flying American female executive.

16 Jun 89

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Alex and Penny’s son, Christopher, was born. 

11 Sep 89

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A new rule was agreed for the writing of the cartoon, which was that unlike most cartoon characters, which remain the same as they were when they first appeared in print, the Alex strip would reflect the passing of time. Charlie Brown was eight years old from 1950 to 2000, Dilbert seems to be permanently aged about 32, Fred Basset should probably have been put down years ago. But the Alex characters age realistically. So Christopher (b 1989) is now an adult. This has not always been to the creators’ advantage.  

As the 80s drew to a close parenthood was suddenly all the rage and baby Christopher was the ultimate fashion accessory. 

08 Nov 89

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Towards the end of the year, Alex and Clive were both sent on a character-building course by their bank to New York, where they had to survive on the streets as homeless people (this course actually existed and was probably more surreal than the strip itself). 

20 Nov 89

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At Christmas that year the strip ran a storyline for three weeks based on “A Christmas Carol” in which Alex was taken by ghosts to visit scenes from his childhood and the distant future, but failed to learn anything redeeming from it at all. This theme was ‘re-imagineered’ (in Hollywood parlance) as the “It’s a Wonderful Crisis” story which ran over Christmas 2012-13.

This time of year was when most of the City informants for the strip tended to be away or busy with Christmas parties. It was also usually a slow time of year for news stories, especially financial. For this reason, Russell and Charles developed a tradition of filling the space with fantasy sequences that don’t need to be fuelled or interrupted by the events in the real world. 

15 Dec 89

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